Market perspective, pricing strategy, buyer and seller guidance, and investor notes — written for people who actually read them.
Listings needing three or more price cuts close at 88–90% of list. The fix is upstream — in the pricing call, not the price drop.
What changed, what didn't, and what to actually negotiate when you sit down with your representation.
How national investors evaluate a home without setting foot in it — and how individual buyers can use the same approach.
Separate cosmetic from structural. Separate negotiable from informational. Don't let an inspection list become a negotiating club.
Insurance has become the second-most-likely reason a Florida deal falls through. Here is how to spot it before it kills the contract.
Builders generally do not move on list price. They do move on incentives, upgrades, and rate buydowns. Knowing the difference is the work.
Articles shown are placeholders. Once Gary's writing is integrated, this page will surface the most recent posts with full read-time and metadata.
Occasional notes on the Florida market, pricing strategy, and buyer/seller guidance. No newsletter cadence, no marketing — just the things worth writing about.